Time says the ‘nail polish index’ has overtaken the ‘lipstick index’.
Now, I’m no high-flyin’ big shot city journ’list, but it seems to me if you’d put the tiniest bit of research into this topic you would have found:
- OPI and China Glaze have recently resurrected the shatter formula, and once again nail art is mainstream*.
- Nail polish brands are starting to use the same marketing techniques that lipstick-focussed brands have used for years, such as using a celebrity association.
- The advent of lip gloss as the ‘it’ lip product has split the ‘lipstick’ market.
My credentials, let me show you them.
*Like it ever went away *sniff*
ETA: I feel duty-bound to admit that lipstick has been touted for a season or two now over lipgloss, but I’m standing by my claim because gloss is still a great hulking presence. Just didn’t want to lose my fashion-obsession credentials. Carry on.