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HULK SMASH, I blag about stuff, I'm better than the person I'm ranting about, Look ma I'm blagging!, nail polish, OPI, totally nailed it
Time says the ‘nail polish index’ has overtaken the ‘lipstick index’.
Now, I’m no high-flyin’ big shot city journ’list, but it seems to me if you’d put the tiniest bit of research into this topic you would have found:
- OPI and China Glaze have recently resurrected the shatter formula, and once again nail art is mainstream*.
- Nail polish brands are starting to use the same marketing techniques that lipstick-focussed brands have used for years, such as using a celebrity association.
- The advent of lip gloss as the ‘it’ lip product has split the ‘lipstick’ market.
Feel free to add to this list of reasons why I think I’d be better at writing articles than that person at the Times the Times is wrong!
My credentials, let me show you them.
*Like it ever went away *sniff*
ETA: I feel duty-bound to admit that lipstick has been touted for a season or two now over lipgloss, but I’m standing by my claim because gloss is still a great hulking presence. Just didn’t want to lose my fashion-obsession credentials. Carry on.
